Julius Caesar Essay Loyalty and Chaos - 1036 Words

Julius Caesar:nbsp; Loyalty and Chaosnbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; nbsp; nbsp;nbsp;nbsp;nbsp; In the play, Julius Caesar, Shakespeare suggests that a society without loyalty will inevitably find itself in chaos. Loyalty and similar traits of love and faithfulness arguably form the framework of societies present and past. Negative forces such as ego, greed and the quest for power continually attack this framework. Julius Caesar illustrates the rapid decay of a Roman societys law and harmony, until it finds itself in the chaos of civil war before concluding in an uneasy order. The absence of loyalty in a society does not necessarily constitute chaos; it is rather variants like extremism and†¦show more content†¦Antony himself predicts that Domestic fury and fierce civil strife shall cumber all the parts of Italy. Later, in his funeral oration, he refers to the unravelling of their society, saying Then I, and you, and all of us fell down, whilst bloody treason flourishd over us. His fiery speech fuels the general mayhem of the mob which start runnin g wild- Burn! Fire! Kill! Slay! Let not a traitor live!. Their loyalties have swung from Caesar, to Brutus and finally back to Most noble Caesar! Well revenge his death. They are on a rampage of destruction- With the brands fire the traitors house... Pluck down forms, windows, anything.nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; We see uncontrolled lawlessness when the mob randomly and senselessly kill Cinna the poet- I am not Cinna the conspirator. It is no matter, his names Cinna; pluck but his name out of his heart, and turn him going. This supports the idea that violence is probable when there is political disturbance and instability. nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; The society portrayed in Julius Caesar is for the most part chaotic, but it is debatable whether it is so for the lack of loyalty. There are strong examples of loyalty within other relationships in the play. Brutus loyalty to the political state and his ideals brought about his downfall: he was a man whoShow MoreRelated A Comparison of the Character of Brutus in Julius Caesar and Hamlet in Hamlet2791 Words   |  12 PagesThe Characters of   Brutus and Hamlet in Hamlet and Julius Caesar  Ã‚        Ã‚  Ã‚  Ã‚  Ã‚   Written one year apart from the other, one cannot fail to recognize the parallels between William Shakespeares tragedies Julius Caesar and Hamlet. To begin, they are both stories of assassinations gone horribly wrong. Although the details of the plays are different, the two assassins (Brutus and Hamlet) provide interesting comparison. Through these two killers, Shakespeare reveals the different levels of justice; one’sRead More The Preatorian Guard1814 Words   |  8 Pagesstand disciplined and ordered while chaos reigns all around, and even of the quiet corridors of the Emperors’ palace, where a change in power and leadership is only a blade thrust away. These fierce and hardy men formed the iconic symbol of the Ancient Roman Army: the Praetorian Guard. Rigid and unwavering, these soldiers were the bodyguards of the most powerful men in the ancient world: The Emperors of Rome. Formally created in 23 BC by Gaius Julius Caesar Augustus the Praetorian Guard ServedRead MoreMauryan/Gupta India vs. Imperial Rome Methods of Political Control755 Words   |  4 PagesCompare/Contrast Essay: Mauryan/Gupta India and Imperial Rome methods of political control Gupta India (320 B.C.E-550 C.E.) and Imperial Rome (31 B.C.E.-476 C.E.) both had very distinctive methods of political control based on everything from cultural reasons to geographic limitations. Many factors were present affecting the similarities and differences between the two. To begin, unity was difficult in India due to its geography which created a separation of sorts. However, it did makeRead MoreJulius Caesar by William Shakespeare2100 Words   |  9 PagesIn the play Julius Caesar by William Shakespeare, Mark Antony is depicted as a better leader than Brutus, due to his cunning use of rhetoric when addressing the plebeians after Caesar’s death. This essay will be divided into two sections to explore the ways in which Antony is depicted as better leader. The First section will contextualise the extracts used for analysis, and compare Brutus’s pedestrian speech with Mark Antony’s impressive oratory. This will be done by defining what rhetoric is, andRead MoreTo What Extent Was The Economy Responsible For Rome s Decline?3483 Words   |  14 Pagesof government, including a republic, aristocracy, direct democracy, and monarchy. Machiavelli described the Roman society as a mix of aristocratic and democratic governments (Machiavell i on The Founders Constitution; vol 1, chapter 11)4. Since this essay analyzes the decline of Rome, more focus will be put on Rome when it was a monarchy, its final system of government before its decline. Another defining aspect of Rome was its military might. Each Roman soldier was promised free land for servingRead MoreRoman Armys Superiority to the Celts Essay2238 Words   |  9 Pagestechniques were a stark contrast to the Roman military and the Celtic philosophy on weaponry and armour was also different. The battles that emerged were some of the most intriguing in the history of Great Britain and its people. In my essay I will be focusing on why the Celts were eventually beaten by the Roman Army. To do this I will be comparing and evaluating the Romans and Celts under the general headings of Tactics, Armour and Weaponry and by doing this I hope to comeRead MoreEmersons Self Reliance5249 Words   |  21 PagesR.W. Emersons Self-Reliance The essay has three major divisions: the importance of self-reliance (paragraphs 1-17), self-reliance and the individual (paragraphs 18-32), and self-reliance and society (paragraphs 33-50). As a whole, it promotes self-reliance as an ideal, even a virtue, and contrasts it with various modes of dependence or conformity. Self-Reliance Paragraphs 1-17. The Importance of Self-Reliance. Emerson begins his major work on individualism by asserting the importance ofRead More William Faulkners Use of Shakespeare Essay5388 Words   |  22 Pagesthe crowd’s favorite--but there was still the huge question, towering large for Shakespeare and others of the Renaissance, of whether any degree of inefficiency or even wickedness could justify the overthrow of God’s anointed ruler and the political chaos that would ensue. As Richard states the case, Not all the water in the rough, rude seas Can wash the balm from an anointed king. The breath of worldly men cannot depose The deputy elected by the Lord. (3.2: 50-53) In the Deposition sceneRead MoreThe Studio System Essay14396 Words   |  58 Pagesaspect of the business . During the 1920s, and 1930s the Hollywood film studios undertook a major evolutionary period. The inception of the Hollywood ‘studio system’ was to change the film making process radically. The following essay will examine how these changes took place, and what impact it had on the film making industry in America. We shall also examine how the system relates to the current production methods used in film making. The main issues raised within

Nature vs. Nurture Essay - 2448 Words

Nature vs. Nurture The dubious history of the heredity environment controversy can be easily traced as far back as the start of the present century with at least some historical evidence placing the roots of this dispute in the time of John Locke. This controversy has continued despite continual reiteration that the critical question is not how much of a trait is due to heredity and how much is due to environment, but rather how environment transact to influence development.† ( Wachs , 1983, p. 386). This paper will focus on the nature/nurture controversy and the extent to which an individuals intellectual level is determined either by inborn intelligence or by environmental factors. The relative powers of nature and nurture have been†¦show more content†¦Among these elements are some of the most relevant issues pertaining to this subject including: twin, adoption, family, orphanage life, IQ, and race studies. It is to these studies we will now turn our attention. TWIN STUDIES The importance of twin studies is evident if we look at the studies objectively, if intelligence is basically hereditary, identical twins who have the same genetic legacy, should be concordant for that trait than are fraternal twins, which are no more alike genetically than other siblings. Burts (1958) famous study show that the intelligence test scores of identical twins, whether reared together or apart , display considerably higher correlation than the scores of fraternal twins. Burts work is currently viewed with caution due to the manner in which he gathered and interpreted his data (Vernon, 1979). However, Burts research provides an important foundation for this research. Jones study (1946) shows that there is a modest difference in the intelligence test scores of twins reared apart, and the more divergent the environments, the greater the difference. â€Å"While environmental factors are important in raising or lowering a childs level of intellectual performance, these studies demonstrate that they only do so within limits set by heredity.† (Mussen, Conger, and Kagon, 1963 p.52) The Louisville Twin Study (Wilson, 1983) showed that environmental considerations such as characteristics of home and theShow MoreRelatedNature vs. nurture Essay1322 Words   |  6 PagesNature vs. Nurture It is a matter of concern whether human behaviors and characteristics are determined by nature or nurture. If a person’s behavior is inherited directly from the genes of his/her parents or other biological factors, then it is the nature that determines his character. But if the environment that a person grew up in, affects his behavior, then it is the nurture that determines his/her character. It became a great matter of controversy among scientists, psychologists and sociologistsRead MoreNature Vs. Nurture Essay1612 Words   |  7 PagesNature vs. Nurture Essay Throughout many years, scientists have been debating about whether nature or nurture is the driving force that shapes a person’s cognitive abilities and personal traits. Before the ongoing debate can be explained, it is necessary to understand what nature and nurture actually are. Nature is loosely defined as the genetics one inherits and tendencies that influence development. Many things in an individual are hereditary, for instance; gender, disease, height, eye color,Read More Nature vs Nurture Essay804 Words   |  4 PagesNature vs Nurture In his book, the universally acclaimed and bestseller The Selfish Gene, Richard Dawkins presents his viewpoint that living organisms are but survival machines, that the individual [is a] selfish machine, programmed to do whatever is best for its gene as a whole. In fact, this is the central concept in his book that he brings across. An individuals behaviour and actions are 100% determined by its genes and the individual behaves in accordance to ensure the best persistenceRead More Nature vs Nurture Essay1585 Words   |  7 Pages Nature or Nurture? The Determination of Human Behaviour The nature versus nurture debate has spanned over decades, and is becoming more heated in the recent years. Following the mapping of the human genome, scientists are pursuing the possibility of controlling human behaviour such as homicidal tendencies or insanity through the manipulation of genes. Is this possible for us to ensure that humans behave in certain ways under certain circumstances in future? This is highly doubtful, as the determinationRead More Nature vs Nurture Essay570 Words   |  3 Pages Nature vs Nurture The issues pitting nature against nurture are exceptionally significant for the gamut of discoveries that attribute an increasing proportion of traits and behaviours to ones genetic makeup. The resulting variety of physical shortcomings and limitations in each person has, for centuries, been countered by endeavours to improve or interfere where necessary, and every individual is consequently the product of a delicate middle path of balance between the two. The importanceRead MoreNature vs. Nurture Essay794 Words   |  4 Pages Nature vs. Nurturenbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;Through time, psychologists have argued over whether only our genes control our behaviors in life or if the environment and the people surrounding us have any effect in our lives. This is called nature versus nurture. We do not know what dictates our behavior, or if it is a combination of both. One question is, if genes control our behavior, are we really responsible for our actions? I think that if we can make choicesRead MoreNature Vs Nurture Essay882 Words   |  4 PagesNature vs Nurture The discussion about nature and nurture can be considered one of the oldest problems in psychology, the main question of which is: Are human traits present at birth or are they developing through experience? (Meyers, 2013). The natural side of the discussion asserts that the facial features and the way of their development strictly through DNA and genetics are transmitted by parents and grandparents. The nurture side of the debate argues that we are born with a clean list andRead MoreNature vs. Nurture Essay1250 Words   |  5 PagesNature vs Nurture   Ã‚  Ã‚  Ã‚  Ã‚  For the past five weeks we have studied three different but influential people in our perspective on human nature class. They are Freud, Plato and Tzu. The main discussion between all of them is nature versus nurture. I will discuss the difference between nature and nurture and then I’ll apply to each of these philosophers and how they react to it.   Ã‚  Ã‚  Ã‚  Ã‚  When looked up in the dictionary the term nature means the universe and its phenomena or one’s own character and temperamentRead More Nature vs Nurture Essay778 Words   |  4 PagesNature vs Nurture Most of us have an intuition that, although our genes provide advantages and constraints, we retain great control over our lives. However, we are developing a second, competing intuition that, like it or not, our genes determine our abilities, our preferences, and our emotions. We would like to think we are much more than the sum of our genes, but scientists have apparently demonstrated that our genes determine some of our most complex behavioral and cognitive characteristicsRead MoreEssay on Nature vs Nurture1052 Words   |  5 PagesNature vs. Nurture M. B. Liberty University Psychology 101 Nature vs. Nurture There has been extensive debate between scholars in the field of psychology surrounding the Nature vs. Nurture issue. Both nature and nurture determine who we are and neither is solely independent of the other. â€Å"As the area of a rectangle is determined by its length and its width, so do biology and experience together create us.†(Myers, 2008, p. 8) Carl Gustav Jung, and leading thinker and creator of analytical

Influence of German Naval Policy free essay sample

Assess the relative influence of three of the following in the American decision to declare war on Germany in 1917. German naval policy, American economic interests, and allied propaganda The American decision to declare war on Germany was influenced by several factors of varying degrees. To a great extent, the aggressive German naval policy contributed to the involvement of the United States in World War I. A secondary influence on this decision derived from U. S. economic interests abroad and on the homefront. Another influence leading to America’s entrance into war was the use of Allied propaganda. Therefore, the combination of German naval policy, American economic interests, and allied propaganda influenced to the American decision to declare war on Germany. The stimulus of the German naval policy was arguably the most impactful on the decision of the U. S. to declare war on Germany. Though the U. S. had been established with neutrality, American trade with countries at war was unhindered. As the war progressed the Central power of Germany became depleted of resources due to a blockade of highly advanced fleet of war ships. U. S. became involved in a conflict when Germany threatened our trade with Great Britain. Several German U-boats began sinking ships that were sailing for either the transportation of people or goods and arms. [1] Wilson viewed these actions as â€Å"wanton act[s],† and after a particular ship called the Lusitania was torpedoed by German U-Boats in 1915, the U. S. threatened to retaliate with military intervention against Germany. By this point the American population exhibited a growing resentment toward the German regime. Although the German government agreed first to restrict their submarine warfare via the Arabic pledge by sending a warning before taking aggressive naval action, but later changed to a new restriction via the Sussex which restricted this warfare by targeting only enemy military ships. Wilson, who strived for â€Å"peace without victory,† struggled morally because of the force that Germany used against the U. S. Four days after Germany resumed unrestricted submarine warfare, Wilson broke all diplomatic relations with Germany in 1917 which was his last attempt to achieve what his slogan for the 1916 election entitled: â€Å"He kept us out of the war. As well as being a profound advocate for lasting peace, Wilson also pursued his foreign policy of â€Å"Moral Diplomacy† with unabated hope and patience although this hope was never fulfilled. Though he possessed such versatility, the greater part of his moral struggle was the decision to declare war on Germany. A less power ful sway on the American decision to declare war on Germany was U. S. economic interests. The development that occurred from WWI was one of the greatest economic booms in the nation’s history. Because of the status of neutrality, the U. S. had the right to continue trade with belligerent countries, and since there was a need for its general use, metal was the most profitable trade with nations at war. Not only did this benefit the recipient’s economy, but the U. S. economy benefitted greatly from it as well. When the War Industries Board instigated the immediate production ammunition and armor, businesses in industry welcomed the guaranteed business and carried out the request. Trade between the U. S. and Germany diminished to 90% because of extensive, supreme blockade of German ports. The supplies sent on ships such as the Lusitania were considered contraband which was illegal to trade to these countries in Europe at the time. This led not only to the sinking of many merchant ships but to the deeper resentment of Germany. This economic fueling of the England and France with huge amounts of arms, grain, cotton, and clothing brought the U. S. closer to the side of the Alliance in Europe. These countries looked to American bankers for loans in order to pay for American resources, and by 1917, loans to Allied governments exceeded $2 billion while German loans reached $27 million. Trade and loans brought the U. S. even closer to the Allied cause, and because of the extensive investments placed on these belligerent countries, the U. S. would do no good to remain neutral for as long as the war promoted a distinct winner. Wilson often protested English naval policy that involved American goods and money, whereas Germany’s submarine policy threatened American lives. Therefore, Wilson’s strengthened resentment toward Germany was an ancillary influence leading to U. S. decision declaration of war on Germany. A minor influence on the U. S. decision to declare war on Germany was with the use of Allied propaganda. To utilize the concept of â€Å"preparedness,† the army was regulated by the Selective Service Act of 1917 in which the 2nd draft was formed with an age limit of 18-45 years. The results of the draft concluded with 24 million registered men but only 3 million were drafted along with 2 million volunteers. This amount was achieved by the use of propaganda used to target the emotions of all who see it. Famous British war propaganda for draft recruiting aimed to invoke fear and the desire for revenge on Germany which was depicted as a Hun, ape, or some killing machine. Collectively, the propaganda was used for nationalistic purposes which made the U. S. more in agreement that the war was and needed to happen; however, the population did not how involved the U. S. would get in the war. World War I pulled the U. S. into the unrest of Europe by the ropes of several significant factors. The most effectual influence was the crisis with Germany and their dreaded U-boats which was a hindrance to U. S. keeping a neutral status and pursuing economic interests. Though this economic interest was of lesser influence than the German navy, the effect of propaganda on the U. S. decision about the war had even less power to influence this historical decision that changed the entire war up to its end. Trying to influence the Congress to pass the declaration of war, the multifaceted possibilities collectively created far-reaching results that may have prevented Europe from its eventual end

Nursing Methodology and Reports of Systematic Reviews

Question: Discuss about the case study Nursing for Methodology and Reports of Systematic Reviews. Answer: Introduction: This assignment aims to provide a short summary regarding the relevancy of the reviews. The two references that are selected for this task are: In search of quality evidence for lifestyle management and glycemic control in children and adolescents with type 2 diabetes: A systematic review. Methodology and reports of systematic reviews and meta-analyses: A comparison of Cochrane reviews with articles published in paper-based journals. Being a health professional, I have analyzed these online articles, and this has helped me to change my practice. The reviews in the first article are relevant because by going through the first article, I came to know regarding the management of lifestyle and glycemic control in the adolescents and children suffering from type 2 diabetes who seek assistance from the professionals of healthcare for managing their conditions of health. I came to know about the quality assessments that are associated with this illness (Johnson et al., 2010). The reviews in the second article are relevant as the comparison of the Cochrane reviews with the articles published in the journals that are based on papers have revealed that Cochrane reviews are methodologically more appropriate and are commonly updated in comparison to the meta-analysis or reviews that are published in the journals that are based on papers. Hence, I will be referring this to my practice in an efficient manner to make decisions regarding the type of care that should be provided to the individuals and maintain the consistency of my profession (Jadad et al., 1998). References Jadad, A. R., Cook, D. J., Jones, A., Klassen, T. P., Tugwell, P., Moher, M., Moher, D. (1998). Methodology and reports of systematic reviews and meta-analyses: a comparison of Cochrane reviews with articles published in paper-based journals.Jama,280(3), 278-280. Johnson, S. T., Newton, A. S., Chopra, M., Buckingham, J., Huang, T. T., Franks, P. W., ... Ball, G. D. (2010). In search of quality evidence for lifestyle management and glycemic control in children and adolescents with type 2 diabetes: A systematic review.BMC pediatrics,10(1), 1.

French Culture free essay sample

Cultural research on french Michael Alatorre French 101 (Friday 8a-12:20p Spring 2011 Project 1, Cultural Research After referencing many topics to choose from the french culture, i have made my dicision on what interests me the most from any culture. Art. My research will discuss the importance of french art in a cultural aspect to why the french people adore art, and most importantly I will write about some of the greatest french artist this world has ever known.The fine arts, as well as every other department of mental beauty, reveal the effect of that social instinct which is so powerful in France than it is anywhere else, or has ever been elsewhere some French critics are so far from denying this preference of French art that they express pride in it, and, indeed, defend it in a way that makes one feel slightly amateurish and fanciful in thinking of beauty apart from truth. We will write a custom essay sample on French Culture or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The french people have a variety of meuseums to go enjoy some world renowned paintings and sculptures. eople from around the world and over seas fly to in many parts of france, just to set there eyes on some of the worlds most beautiful pieces . Museums like; Musee du Louvre, the Louvre is one of the worlds largest museums, the most visited art meseum in the world and a historic monument. A central landmark of Paris, it is located on the right bank of the Seine in the 1st district. Nearly 35,000 objects from prehistory to the 19th century are exhibited over an area of 60,600 square metres (652,300 square feet).The museum opened on 10 August 1793 with an exhibition of 537 paintings, the majority of the works being royal and confiscated church property. Because of structural problems with the building, the museum was closed in 1796 until 1801. Musee dOrsay,The museum building was originally a railway station. By 1939 the stations short platforms had become unsuitable for the longer trains that had come to be used for mainline services. In 1977 the French Government decided to convert the station to a museum. Musee national du Moyen age,also known as the Musee de Cluny. It was formerly the town house of the abbots of Cluny, started in 1334.The structure was rebuilt by Jacques dAmboise, it combines Gothic and Reniassence elements. In 1843 it was made into a public museum, to contain relics of Frances Gothic past. The Musee de Cluny houses a variety of important medieval artifacts, in particular its tapestry collection, which includes the fifteenth century tapestry cycle La Dame a la Licorne. Other notable works stored there include early Medieval sculptures from the seventh and eighth centuries. There are also works of gold, ivory, antique furnishings, and illumanated manuscripts. Palais de Tokyo,is a building dedicated to modern and contemporary art.The name Palais de Tokyo derives from the name of this street. The Palais de Tokyo was inaugurated by president Lebrun on May 24, at the time of the, International Exhibition of Arts and Technology of 1937. The original name of the building was Palais des Musees dart moderne. The Museum also publishes the magazine Palais, which annually releases three editions (Spring, Fall, and Summer). The Magazine features articles centering around a central artistic theme selected for each edition. The subjects are conceptual, and are explored using photography, various artistic media, essays, and often experimental media.During the past millenium, many of the icons and most prolific minds in philosophy, literature, poetry, theatre, painting, sculpture, architecture, and science can be credited to the French — or, in some cases, expatriates living in France. Encouragement and support for artistic endeavor has been a hallmark of Frances kings, emperors, and presidents to this day. In order to preserve such a rich cultural heritage, and to make it more widely available outside of Paris, a Ministry of Culture was established by the French government in 1959.

Environmental Scan of Amazon and Nike Essay Example

Environmental Scan of Amazon and Nike Essay Example Environmental Scan of Amazon and Nike Paper Environmental Scan of Amazon and Nike Paper Amazon was once very plain and unattractive but was still the primary bookseller for consumers on the Web, and Nikkei was a small growing firm that made athletic shoes imported from Japan, making its presence in the American market. Today, however with the introduction of PESTLE Analysis, managers have been able to make effective decisions for their organizations. PESTLE Analysis permits a business to conduct an, analysis of four external factors that may impact the performance of the organization. These factors are: Political, Economic, Social, and Technological (CBS Business Network, 2011) Amazon as used these factors capitalizing on their strengths to threaten their expanding market. For example, through a technological point of view, telecommunications technologies for the Internet have been increasing giving consumers the ability to shop from their home computers, laptops, and cell phones. This is relevance to Amazon because it increases the frequency of use and sources for Internet by online shoppers. Amazon has integrated cloud computing into their business strategy, providing them the adaptation with the technology and cultural transitions. Cloud Computing gives Individuals the ability to access applications at any moment, having every piece of data you need for every aspect of your life at your fingertips and ready for use (PC Magazine, 2011). Amazon has been looking to improve internally with the use of their cloud computing market to enhance their web services attracting more consumers to their website, Amazon Web Services wants to be the data center for the world (Bloomberg, 2011). The strategy of Amazon in cloud computing is to influence consumers its huge databases and internal research and development strengths offering powerful tools, When cloud computing is adopted by an organization, they will find themselves thrown into the pool with the rest of the online world in many ways (ZED Net, 2011 Nikkei another leader in its market, founded in 1 962 by Bill Borrower and Phil Knight. What started out as a distributor of Japanese athletic shoes to American consumers later became a traditional and non-traditional distributor for more than 1 00 countries targeting its primary market regions: united States, Europe, Asia Pacific, and the Americas (Seeking Alpha, 2011 Unfortunately, one major factor that Nikkei has fallen toward criticism through outside external forces is their share of problems with labor and factory notations resulting in bad publicity and declining sales. Consumers believe that Nikkei, Inc. Has a social responsibility as a company to fix situations such as labor and factory conditions. Nikkei lays numerous amounts of strategies to target their consumers, athletes, and sportsmen. Nikkei strives on brand image, its association with a unique logo and slogan Just do it helps popularize their image worldwide in all areas of sport and fashion. Nines marketing strategy consists of brand image, Nines website, customer preference, and product differentiation, which helps hem separate themselves from competitors. They target the best professional athletes and athletic teams, giving Nikkei the ability to reach a large amount of athletes. Following their technique in promoting their image, Nikkei applies its products by associating success with product. For example, when an athletic team or athlete sponsors Nines brand of athletic shoes, the brand will be paired with a success story. This form of marketing can be described as brand positioning or brand architecture. Brand positioning can be best described as a motivational reason to buy ones product over others, is guided, directed and delivered by the brands benefits/reasons to buy; and it focuses at all points of contact with the consumer (Management study guide, 201 1). Nikkei creates value and sustains competitive advantage over other competitors with this technique because image is a big factor in todays markets, a large number Of consumers are likely to develop product intimacy; those who care more about the quality rather than the price. This takes us to Nines price strategy, which they target consumers who focus more on product intimacy and care less about the price. Giving Nikkei the advantage over other competitors setting higher prices for its products; consumers who believe a product to be of high quality are prone to pay a higher price. Apart from marketing strategies Nikkei has embellished on the expanding market of technology. In efforts to collaborate with issues of climate change in business the challenges and opportunities that growing organizations seek, Nikkei has designed a tool to advert such issues. They released a version of their Environmental Apparel Design Tool back in December 201 0 in hopes that companies would use it and build from it. In efforts to stay competitive within their market and sustain leadership of sports apparels, Nikkei has given designers this tool to gather information on their designs at earlier stages of production, constantly giving them feedback and educating them on how to make better choices (Borderline, 2010). This sets Nikkei apart giving the organization a competitive advantage. CONCLUSION In this rising market, measurement guidelines are tough to come by. Organizations can calculate market share and profitability to help measure their successes, but it can a bit difficult at times to compare. Nikkei is the larger company among the two, and looking at profitability it overshadows Amazons. Although Amazon continues to move forward, and its brand recognition and customer loyalty is strong. Using profit as a measurement guideline could be effective, but companies will need to keep track of different market segments to ensure they are not accepting less than the best outcome. Both companys have their strengths and advantages within their markets, Amazon leaders Of e-commerce and Nikkei leaders of brand positioning to market its products. Whatever the future brings, it is clear that hose two strong brands will continue their traditional core businesses techniques in search of additional lines of business.

China Essay Example | Topics and Well Written Essays - 500 words - 2

China - Essay Example country was changing.  Radical restructuring of the economy has become an objective necessity â€Å"since the 1970s when they started shifting to a postindustrial service-based economic structure (in part as a reaction to earlier oil price shocks in the 1970s).†Ã‚  (Winters and Yusuf 150). Beginning late in 1978, the reform was fully developed after the XII Congress of the Chinese Communist Party  (1982) and strengthened its position as a result of the decisions of the XIV Congress (1992).  Important milestones were the XIII Congress (1987), which gave a detailed interpretation of the initial stage of socialism theory and the XIV Congress, which decided that the reform is to create a socialist market economic system with Chinese specifics. The main objective in the domestic politics of China became the recovery of productive forces through a set of market type economic reforms.  Strategically far-sighted was the decision of the Chinese leaders about gradual implementation of reforms, taking into account national specifics, according to folk wisdom - Crossing the River by Feeling for Stones. In 1979 – 1983, the interim target of the reform was to complement the command economy, which was still predominant, with market regulations under state control.  Practice of the transformations’ start-up phase included expansion of enterprises’ economic independence, creation of special economic zones, recovery of individual and collective structures in the economy, the first attempts to introduce market principles in pricing and sales of engineering products and household goods which had no ratios.  The biggest breakthrough was the elimination of the former ineffective system of rural people’s co mmunes. The new economic model included the following: 1) complete economic independence of enterprises; 2) replacement of directive planning by guiding; 3) free, under state regulatory functions, buy and sell of consumer goods and means of production; 4) creation of the